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Neshan Iranian Graphic Design Magazine
Neshan Is Professional and Educational Magazine with the Intention of Ameliorating Ties between the Graphic Designers of Iran, Asia and all parts of the world
member of ICOGRADA media network |
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Number 15 Winter 2008 |
 Interview with
Siamak Filizadeh |
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Interview with Vahid Mehrinfar |
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 Interview with
Niklaus Troxler |
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Making a mountain out of a molehill |
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Those who don’t know… |
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In the modern day world, a competitive market which guarantees a lasting brand is a concept known as brand management. Although brand management has been applied for years and is considered as one of the main indicatives of marketing, it is not measured as precedence in our country and despite its significance, it dates back only a few years. Naturally, brand owners desire that their product/service becomes the consumer’s first choice. To accomplish such a goal in the past, Iranian brand owners embarked on the change of prices and the increase of advertisements, which at one point passed. Continue |
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