Neshan 24

The Green Movement is growing globally and is changing the traditions into a new eco-friendly approach in all industries and factories. The uprising favorism of green food, green cleaning supplies, green cars, green energy leaves industries with no choice but following the lead of the Green revolution. All products are touched by the idea of sustainability. The era of compostable, recyclable, reusable, and renewable-based is here and the reflections are undeniable. Packaging Industry though was of more importance and so absorbed distinguishabl... > more

In sustainability policy today, “Be or Pretend to Be?” is the real question in my opinion. To distinguish companies and governments that are really doing something, to others might seem to be just camouflaging the good will. And packaging is a crucial part of it in consumer goods. It starts with the confusing symbols in all we buy, where there is mostly a sign for “recyclable”, meaning little more what you could ever do with it, and not where it comes from. The thing in the 21st century life is that it will have to be based on a fairer... > more

Pedram Harby, 1977, belongs to a generation of Iranian graphic designers who grew up during the 8 years of Iran-Iraq war. In this period, lack of direct contact with Western societies – particularly European countries – and Iran’s social situation in general led to a slight loss of interest in professions like graphic design. By the end of the war in August 1988, the social situation in Iran had returned to its normal condition. Therefore, art universities became more and more active. As a result of these developments, the new generation of... > more

It has not been a long time since Mehrzad Dirin’s designs for B.A., a convenience food brand with eye-catching packaging, started to stand out among similar products. The exclusive feature in his work is the uniformity and integrity in photography and design of packages to make them be noticed on supermarket shelves which lead to a better mental image of the brand in the minds of the consumers. Normally, applying this approach to products going over 25 types in range results in the tedious lack of variety. In design of these packages we can... > more

It has not been a long time since Mehrzad Dirin’s designs for B.A., a convenience food brand with eye-catching packaging, started to stand out among similar products. The exclusive feature in his work is the uniformity and integrity in photography and design of packages to make them be noticed on supermarket shelves which lead to a better mental image of the brand in the minds of the consumers. Normally, applying this approach to products going over 25 types in range results in the tedious lack of variety. In design of these packages we can... > more

“Superwoman is a woman who takes care of house chores and her profession simultaneously”. This is a logical definition, but in a modern view on women, there is another definition: “The Superwoman of today wears Gucci, walks in Prada, reads the time from a Cartier, drives a Porsche and thinks that Cocking and Fucking are cities in China”. This satirical view was taken by Cordula Alessandri, in an order placed by the Hongkong Heritage Museum, to display this bitter fact in the form of three posters. Right at the same time, Saarbrücken University... > more

Since childhood I have always wanted to be an illustrator. My uncle Robert Kunz was an illustrator and he influenced me greatly as a child. His motto was ‘Art for Education’. So, that’s where I got the idea that art could exist within a larger societal framework, and could actually be used not necessarily just for decoration but for larger purposes such as education. Upon leaving school I came to know great illustrators of the time like Ralph Steadman, Sue Coe, Russell Mills, Marshall Arisman and Brad Holland. I became aware that art could... > more

Alan Fletcher was the father figure of British graphic design. Through his companies Fletcher/Forbes/Gill, Crosby/Fletcher/Forbes and later Pentagram, he revolutionized the practice and the business of visual communication, introducing Britain to punchy ideas-based graphics and helping transform design from a decorative extra into a key element of corporate and public life. As far as Fletcher was concerned, the starting point of a work was not how to do it, but why to do it. His professional approach was characterized by a rigor and... > more

How far can the limits of packaging design be pushed? What if a package is shaped not just by marketing considerations or the basic commitments of the product, but rather by pure innovative concepts? During the past two decades, packaging design has undergone a dramatic change in both use of the material and the design aspect itself. Packages are not just containers for products anymore, rather methods for communication. They increasingly attempt to dissolve into the product and become an inherent part of it. These are the issues which... > more