Neshan is a professional and educational magazine with the Aim of promoting the design & visual culture intention of ameliorating ties between the graphic designers of Iran, Asia and all parts of the world. Neshan is a member of IDMN, The International Design Media Network of ICOGRADA, the International Council of Graphic Design Associations.
Neshan is an independent magazine based in Tehran designed to provide a source of information, insight and inspiration in the field of graphic design for domestic and international audience. Iran’s first and only graphic design magazine not only presents the diversity of contemporary visual design in the country but also traces the overlooked lines of Iranian iconic legacy that connect the work of different periods. The magazine reflects both international trends and local concerns through enlightening articles by prominent experts with the intention of ameliorating ties between the graphic designers of Iran, Asia and all parts of the world. Neshan is published quarterly for professional designers, advanced degree students and anyone interested in critical, informed perspective about design and visual culture.
Modern graphic design in Iran was born about 90 years ago and during the past 60 years illustrations has become more simplified and stylized in a contemporary manner. Since Iran’s contemporary graphic design was virtually unknown to public inside and outside of the country, a group of like-minded practitioners in 2003 decided that Iran needed a design magazine aimed at both domestic and international audience. Neshan founding members are the leading players on Iran’s design scene. However, the prominent role was that of The renowned pioneer of graphic design in Iran, Morteza Momayez (1936-2005). As editor in chief, he formatted Neshan to be at once distinctly Iranian in nuanced ways and decidedly modern in its simplicity. After his death the editorial board took responsibility of editor-in-chief and the role was rotating among the board for 6 years.
Primarily visual, Neshan strives to offer comprehensive picture of the unique aspects of visual creation in Iran. It provides a collection of well researched articles on the latest projects by both upcoming and established design talents in Iran and around the globe. While Neshan is a contemporary journal it looks back at Iran’s visual-scriptural heritage too. One of the major accomplishments has been the documentation of Iranian graphic design history through publishing images and motifs of Iranian graphic art. The modern look of the magazine itself is influenced by miniatures, page ornaments and layout of manuscripts including books of poetry, pieces of calligraphy and illustrated books. Neshan is truly international without sacrificing the beauty of the Iranian design aesthetic. It offers English translations and the website features them too. Neshan has been featured as one of the most influential magazines devoted to graphic design in 100 Classic Graphic Design Journals authored by Steven Heller and Jason Godfrey.
Neshan is published amid social, religious and cultural limitations. But these limitations have triggered creative solutions. One of the limitation Neshan has been faced from the beginning was overcoming the lack of established technical design vocabulary to convey the ideas to scholars and public audience. Unlike Persian literature that has been developed a rich vocabulary and symbolism in the span of two and a half millennia, Persian design terminology is quite young and requires a great deal of attention. Despite not having the journalism expertise, the editorial board was self-aware of the drawback and recognized it as an opportunity for Neshan to generate its unique design voice and vocabulary and familiarize the audience with the new words and terminologies. For Neshan family the objective is never to give up and always to find ways to pronounce to the world the fascination and significance behind Iranian visual design. “Life is a trial not a leisure.”, quoted in Neshan Manifesto written by the late Morteza Momayez, is not just a slogan but the way Neshan was born and prospered.
License holder: Saed Meshki
Editor-in-chief: Majid Abbasi
Editorial Consultant: Ali Rashidi
International editorial board: Pegah Ahmadi, Pouya Ahmadi, Steven Heller, Jens Müller, Olga Severina, Vanina Pinter, Emily Verba Fischer