NESHAN, The Iranian Graphic Design Magazine

Member of International Council of Design ico-D

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Neshan 46/47

Archive - III

Daily Practice; On the Virtue of Beholding

Yourik Karimmasihi

There are many words in Persian for the act of seeing literally or metaphorically, some with Persian and some with Arabic origins, such as looking, seeing, observing, noticing, watching, discerning, perceiving, and beholding. This indicates the importance of looking in the eyes of Iranians in the present and past. In the past daily life and pre-modern education, in which learning mainly was achieved through observation, the practice of observing was an important step in learning. You might attend school in order to be taught and study or you might not attend school and learn on your own by observing without any teacher to teach and you could teach yourself and be self-taught. In modern and post-modern times, observing still is required in learning for those who truly seek to learn and are not content with what their teacher teaches. 

The practice of beholding and learning through observing is more enjoyable without any good-humored or ill-humored teacher around. The exploratory joy of learning in such a way that you stand and watch wherever and how much you desire and explore as much as your capacity allows. This is the joy of observing and the pleasure of beholding! The covers you will see the following pages will bring you this kind of joy and pleasure. The joy which derives its value from observing, looking around, and watching.
In visual arts and fields, the act of watching and observing is a key step in learning and entering this new world. In such a manner that looking at the work of art enables us to discover its nature. Observing is learning. 
Book cover designs change because of the book designers’ talents and abilities or cultural capacities or tastes of the time. Looking at the covers in the following pages, apart from watching something beautiful, is a practice to behold, learn, enjoy and discover the technical and art capacity of a not-much-far-distant past and they are also a document of our printed visual arts of the past to be shown to near and distant acquaintances “so they would not say we were not in possession of such knowledge”.1

* The covers for this note were given to Neshan by our dear friend, Amir Keykhosro Kiani collected from his personal library. We are enormously grateful to him. 
 1. Last words in Bondar Bidakhsh: In the Testament of Bondar Bidakhsh, in Trilateral Readings by Bahram Beyzai, Roshangaran Women’s Studies Publishing, Tehran, 1997.p.99

Yourik Karimmasihi

Born in 1964. Photographer, photo researcher, author of 12 books in the field of photography, cinema, fiction, play, and two books on photography and story ready to be published. He is the author of dozens of articles on film criticism, literature, visual arts, and performing arts, published in the Iranian press.


And What Was In Its Own Possession*

Alireza Mostafazadeh Ebrahimi

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Opinion - I

Five Main Forms of Design in Narrative Storytelling

Mohammad Hasan Shahsavari

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Opinion - II

Shape of Imagination; An Interaction between Image and Imagination

Yourik Karimmasihi

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Opinion - III

Inside a Poem

Roshanak Keyghobadi

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Book as a Blank Canvas

Ali Bakhtiari

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Design Today

The Not-So-Subtle Art Of Book Cover Design

Sarah Snaith

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Face To Face - I

Broken Promises; Face To Face With Jennifer Sterling

Majid Abbasi

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Face To Face - II

Literature, Performance And Design; Face To Face With Warren Lehrer

Steven Heller

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Reference - I

The Visual Lyrism Of Apollinaire

Vanina Pinter

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Reference - II

Christian Chruxin: Master Of The Serial

Jens Mueller

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Reference - III

Across Disciplines: Literature And Graphic Design

Aysegül Izer

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Archive - I

The Book Of Books; The Many Fates And Faces Of Livre D’artiste.

Olga Severina

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Archive - II

Verbo-Visual Pyrotechnics! An Overview Of Concrete Poetry

Foad Farahani

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Archive - IV

Scrap Paper Poetry

Aria Kasaei

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Haghighi’s Typefaces

Borna Izadpanah

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My House is Cloudy; Farshid Mesghali’s illustrations for Nima Yushij’s poems

Ali Bakhtiari

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